In the case of this client, the products are themselves an attractive element of the website content. The layout of the "shop" browser makes full use of this, enabling purchasers to have a clear idea of the product and to make their purchase selections easily. This is an example of how a bespoke solution really meets the client's needs. The back-end dynamic element is very easy to use enabling the website to be kept up to date. The website meets the "vision" of the client for their online presence.